Balanced scorecards (BSC), introduced by Robert Kaplan and David Norton in the 1990s, have become vital tools for strategic management in today’s companies. Unlike traditional metrics that focus solely on financial performance, BSCs provide a comprehensive view by balancing financial data with customer satisfaction, internal processes, and learning and growth.
Key Benefits in today’s Business World
1. Strategic Alignment: BSCs ensure all departments work towards common goals, fostering collaboration and reducing silos.
2. Holistic Performance Monitoring: By tracking a broad range of indicators, BSCs help identify areas for improvement beyond just financials.
3. Informed Decision-Making: They provide insights into both past performance and future trends, enabling proactive management.
4. Employee Engagement: Linking employee objectives to company strategy boosts motivation and alignment.
Leading companies like Apple and Microsoft have used BSCs to stay competitive by focusing on innovation and customer satisfaction.
In an increasingly complex market, balanced scorecards are essential for aligning strategy with execution, ensuring long-term success.
Having completed the in-house visits to all companies that participated in our vital seminar back in May, on creating Balanced Scorecards for their organizations, we were pleasantly surprised with the positivity with which the tool was received. Though the tool has been around for some decades, it seems that it is not widely used by companies in Cyprus.
Having realized that, we designed this seminar, which was followed by in-house company visits. Many scorecards were created with the seminar participants, and we do hope the companies reap the benefits of using such a tool.
We look forward to welcoming more companies in November, where we will repeat the same seminar and build even more balanced scorecards.
Anna Xinistery
Consultant-Trainer
